SEO Specialist · Founder · Investor
Entrepreneur. Investor.
Creator.
I build digital projects as one closed ecosystem: from the first domain to sustainable monetisation. With a small team, largely automated processes and tools I developed myself and use every day.
Mindset
My approach
Publishing is my business model, not my identity. At its core, my work is about building systems that turn individual websites into lasting, viable assets.
That is why I control not just one step of the value chain, but all of it. Every stage feeds into the next, every insight flows back into the system. Exactly this allows me to act as an entrepreneur and an investor at the same time.
From building to monetisation
The ecosystem
- 01Building and acquiringProjects come to us in two ways: we build them from scratch or take over existing websites with substance. What matters is not size, but potential.
- 02DevelopmentEvery project is reworked in terms of content, technology and structure. The goal is a website that offers real value to readers and is clearly understandable to search engines.
- 03Reach and authorityThis is our greatest strength. Our SEO work is largely automated and based on methods developed and tested in practice over many years. That way traffic and authority grow predictably instead of by chance.
- 04MonetisationHow a project earns is decided case by case. Our most important lever is long-term collaboration with leading agencies worldwide.
Organisation
Few people.
Strong systems.
I deliberately work with a small team. Recurring tasks are handled by automated processes, so we spend our time where experience and judgement are needed.
The tools required for this were not bought in, I built them myself: for my own needs, proven in daily use. That is also why you will find no offers on this site. What we build, we primarily use ourselves.
Background
Experience
My foundation comes from many years as Head of SEO for various companies, among them TF, and from consistently self-taught development. Much of what runs automatically today I first tried, discarded and improved myself.
“Learning by Burning.”
My credo from that time.
Collaboration
Partners
We work mainly with professional agencies that value quality, reliability and long-term planning. Many of these partnerships have lasted for years, and that is exactly how we see collaboration: as a lasting relationship, not a single deal.
MLK Capital
Investments
Currently closedThe ecosystem also makes it possible to put capital to good use. Through MLK Capital, selected investors from my personal network can participate in online projects. Operational responsibility stays entirely with us.
We are currently not accepting new investments. Existing partnerships continue as usual. If you have questions, you can always reach me directly by email.
Write to me
Contact
This site is not here to sell anything. It is here to show who stands behind the projects and how we work.
If you would like to sell a website, are considering working together as an agency, or simply want to exchange ideas, I look forward to your message.