About me
Where I come from, what drives me and how I work today.
I'm Andreas Malkow, entrepreneur, investor and at home in the digital business for more than ten years. On this page you'll learn where I come from, what drives me and how I work today.
2008
Where it all began
My path did not start at a desk, but in hospitality. My culinary career taught me what still shapes the way I work today: the highest standards of quality, discipline under pressure and the certainty that in the end only the guest's verdict counts. Creativity was part of the craft there, and it has stayed with me.
When Web 2.0 arrived around 2008, the internet pulled me in. First as a curious user, very soon as someone who wanted to build something himself.
2013
The first entrepreneurial steps
In 2013, while still studying marketing, I earned my first money online as a reseller in link trading. What I learned in lectures about markets and customer behaviour I could test directly in practice. E-commerce followed. I sold smartphone spare parts on eBay, became a Powerseller within a short time and expanded the business with Amazon FBA and my own online shop.
Financially it went well. Still, something was missing. My greatest satisfaction at the time came from a small side project where I wrote buying guides for projectors. Readers thanked me because my texts had helped them make a decision. That was the moment I gave up trading and focused entirely on my own websites.
2013 to today
Learning by Burning
Most of what I know about websites and search engines today I learned on my own projects. There was no classic training path for it. I built sites, tested strategies, took setbacks and often found out the hard way what works and what doesn't. Because it was my own money and my own projects, every mistake had consequences. That is exactly why the lessons stuck. My credo from that time still holds: Learning by Burning.
I later brought this knowledge into various companies as Head of SEO, among them TF. And from exactly these experiences came the methods and tools my team and I work with today.
“Learning by Burning.”
2021
From operator to investor
With growing returns from my own websites, the next step came in 2020: I started buying existing online projects, financed entirely from ongoing cash flow. Instead of building every site myself, I expanded my portfolio through targeted acquisitions. The operator had become an investor.
2021 brought a major turning point: I decided to leave Germany and, in the course of that, sold my entire portfolio.
2022
Taking off in Cyprus
Since 2022 I have been living with my family in Cyprus, in the Paphos region. From here I built MLK Digital, an ecosystem that creates or acquires websites, develops them, makes them visible and monetises them sustainably.
I deliberately go my own way: a small, well-rehearsed team, consistently automated processes and tools I developed for my own daily work. These include blogie.ai for content and link building as well as websitedeal.de, a marketplace for websites in the German-speaking market. Our most important partners are professional agencies worldwide, many of whom we have worked with for years.
What matters to me
Every project has to carry itself. Our growth comes from earned returns, not from promises. And I most enjoy working with people who take quality as seriously as I do.
Staying in touch
Would you like to sell a website, work with us as an agency or simply exchange ideas? Feel free to write me an email or use the contact page. Or connect with me on LinkedIn.